IM DEAD 💀
MISSION:
I was inspired by late fashion photographer Helmut Newton's images and wanted to recreate imagery using my personal x-rays from my chiropractor appointment. I thought these x-ray images were really beautiful and had them stored to use for the right project. After working with Lola Oladunjoye's beautiful jewelry I thought it was the perfect time to pair her designs with the x-ray images as a concept campaign.
I was inspired by late fashion photographer Helmut Newton's images and wanted to recreate imagery using my personal x-rays from my chiropractor appointment. I thought these x-ray images were really beautiful and had them stored to use for the right project. After working with Lola Oladunjoye's beautiful jewelry I thought it was the perfect time to pair her designs with the x-ray images as a concept campaign.
PROCESS:
I began by collecting images to create a mood board of inspiration from Helmut Newton's photography. I turned two of my favorite Lola Fenhirst jewelry into vector images and layered them on my skeleton images. I edited both images so they looked similar and came up with this concept of being dead and buried in gorgeous jewelry.
I began by collecting images to create a mood board of inspiration from Helmut Newton's photography. I turned two of my favorite Lola Fenhirst jewelry into vector images and layered them on my skeleton images. I edited both images so they looked similar and came up with this concept of being dead and buried in gorgeous jewelry.
